Product Marketing Manager

Responsibilities

• Build on product messaging that sets new products apart from others in the market to give them a unique selling point.
• Communicate the vision and value of new products to the marketing, community and support teams and develop marketing tools that facilitate the user acquisition process.
• Maintain a high awareness of the market and product landscape to identify business and product opportunities.
• Plan and participate in the launch of new services and products which involve several different divisions.
• Obtain insights into customers’ usage of current products, untapped opportunities and users personas, through interviews, surveys, focus groups and usage data.
• Research market space and competitor offerings, maintain strategy and activities adjustments.
• Curate content creation such as explainers, videos, website copy and blog posts.
• Speak and present about products to both external and internal audiences.
• Collect and analyze data about wallet users (new users onboarded, engagement metrics, drop-off metrics, etc.).
• Create marketing flywheels to discover key points of growth.
• Work closely with the Product Manager to understand the direction and positioning of the wallet and strategize accordingly.

Requirements

• Years of experience required: 5+ years of experience (product marketing related role).
• Strong knowledge of blockchain and cryptocurrency space, DEXes.
• Strong ability to synthesize product road mapping / self-awareness.
• Education experience / product marketing / product management combination of skills.
• Roadmap Management, Value Proposition and Project Management skills required.
• Degrees or certifications required: Bachelor’s Degree in Marketing.

Company offers

• Remote work, flexible hours (our team is distributed around the world).
• Young creative team, vibrant environment and adequate leadership.
• Suggestions welcome: propose an idea and execute it.
• Competitive salary based on a candidate's skills and experience.
• Work for a leader in its segment.
• Compensation for work equipment.
• Annual team building event at an international resort.