VP User Acquisition

What you will be doing

• Define the vision and strategy for User Acquisition at Flo.
• Lead both Paid and Organic User Acquisition at Flo by managing and optimizing mobile performance marketing across different platforms and stores: App Store, Google Play, Snapchat, TikTok, etc.
• Manage an 8-figure user acquisition budget to achieve high user and revenue growth, pushing install growth whilst maintaining a balance of LTV:CAC.
• Oversee all reporting and analytics related to user acquisition and marketing.
• Create test plans and experiment with various UA initiatives to identify the highest impact opportunities.
• Optimize and report performance on campaigns across multiple ad networks.
• Develop new growth initiatives by following best practices and strategies in user acquisition. Execute on growth initiatives in ASO and re-engagement.
• Lead the team in designing and developing efficient internal tools and processes.
• Work closely with Flo’s Product teams to ensure strong funnel conversion from each channel.
• Liaise with internal stakeholders; Finance, Legal and People teams to assist in Flo’s growth.
• Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials.
• Lead a growing, talented team of 20 across Paid and Organic.

What we expect from you

• 8+ years in digital marketing/user acquisition, predominantly in the mobile app space, 2+ years in a leadership role.
• Expert understanding of the mobile user acquisition and marketing landscape, mobile analytics, and mobile attribution.
• Experience in understanding and amplifying organic growth, utilisting ASO, SEO, referral strategies.
• Expertise in analytics and visualization software, e.g. Looker and Excel.
• Experience successfully managing big marketing budgets across various digital and media channels.
• Strong analytical skills with the focus on data analysis and recommendations.
• Excellent communication skills, including the ability to promote and negotiate on new ideas.

Reward

The strength of Flo is built on the capability of its talent. In recognition of this, we offer:

• Salary up to GBP 120 000 gross per year.
• Top of the market salaries.
• Career growth, progression and promotion opportunities.
• Eligibility for annual salary increases.
• Unlimited access to Udemy Business learning platform.
• Company equity grants through Flo’s employee share option plan (ESOP) eligible to all employees.

Flo is an international team of highly skilled top talent. We have ambitious and challenging objectives and are committed to granting our team the freedom to explore. Our core cultural values are based on engaging teamwork, continuous improvement, and smart transparency. Our mission fuels our everyday work, and we’re proud of the impact we’re making.

Build the future of women’s health with us.

Diversity Statement

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.