Creative & Product Marketing Manager

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.

We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!

We are seeking an experienced Creative & Product Marketing Manager to join our dynamic team.

Job responsibilities

Creative & Promotion Ownership

• Own creative concepts for: banners, widgets, promo blocks, dynamic formats.
• Expert-level evaluation of creative ideas and hypotheses.
• Maintain and evolve the creative pool used by partners.
• Define creative guidelines and best practices.
• Provide clear creative direction to designers (without executing assets).

Product Marketing

• Package product value propositions for different partner segments.
• Align messaging with core product activation goals.
• Adapt creatives to traffic sources and user intent.
• Ensure consistency between the promotion layer and in-product experience.

Hypotheses & Testing

• Generate creative-driven hypotheses for testing.
• Collaborate on prioritization with Growth & Product.
• Interpret experiment results from a creative perspective.
• Iterate on creatives based on insights.

Collaboration

• Core Product Activation Team & Creative Producer. Align on activation goals, creative hypotheses, and promo-layer support without duplicating in-product creative production.
• Growth Product & Analytics. Co-create and prioritize creative hypotheses, review experiment results, and translate insights into iterative creative improvements.
• Media Buyers & Affiliate Managers. Understand traffic sources, partner needs, and real-world promotion constraints to ensure creatives are relevant, usable, and effective.

Job requirements

• 5+ years of experience in Creative Strategy, Product Marketing, Growth, or similar roles.
• Proven background working with advertising creatives and promo formats (not only brand or performance execution).
• Strong creative intuition and ads exposure — ability to judge ideas and hypotheses before testing.
• Experience generating and structuring creative hypotheses for experiments.
• Solid understanding of product marketing fundamentals: value proposition, messaging, positioning.
• Familiarity with early-funnel user behavior and activation mechanics.
• Experience collaborating cross-functionally with:
• Product Managers.
• Creative / Design teams.
• Growth & Analytics.
• Media Buyers or Affiliate Managers.
• Experience planning or supporting seasonal and thematic promo campaigns.
• Comfortable working in shared-ownership environments with multiple stakeholders.
• Ability to clearly articulate creative rationale and decisions.
• Excellent English skills.

Conditions

We know that great talent deserves great conditions, so here's what you can expect when joining us:

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.
• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
• Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.
• Mindfulness & well-being support, including psychological assistance with 50% coverage.
• 50% coverage of school and kindergarten fees for your children.
• Fully covered sports benefits, and also access to in-house electric scooters and bike rentals, and cycling purchase compensation.
• Investment in your growth: paid language courses and access to suited-for-you development programs, including conferences, training programs, and coaching to support your professional journey.
• A culture of recognition: a peer reward program to celebrate your contributions.
• A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration.
• Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.
• A strong engineering culture: international teams, corporate events, team buildings, and hackathons — because great work happens in great communities.

Recruitment process

• HR interview (40 min).
• Technical interview (1 hour).
• Test task.
• Final interview (1 hour).