Marketing Intelligence Analyst

We are hiring remote specialists who have already relocated from Russia/Belarus. Candidates from Russia and Belarus are offered relocation to Cyprus and Limassol.

Job description

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.

We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!

We are seeking an experienced Marketing Intelligence Analyst to join our dynamic team.

Job Responsibilities

• Establish Brand Marketing Metrics and KPIs: Define a comprehensive measurement framework for brand marketing efforts, encompassing key performance metrics like social listening, share of voice, engagement rates, reach, and conversion tracking.
• Develop Tracking and Reporting Systems: Set up analytics tools and dashboards for real-time reporting on brand marketing metrics. This includes insights into video metrics, audience behavior, and campaign-specific KPIs to enable ongoing optimization.
• Conduct Social Listening and Sentiment Analysis: Implement tools to track brand sentiment, share of voice, and social media conversations, converting insights into strategic recommendations for brand perception and engagement.
• Collaborate with Product Data Analysts: Partner with product data teams to explore correlations between marketing data and product metrics, helping to identify cross-functional patterns that could inform both marketing and product strategies.
• Contribute to Brand Health Studies: Serve as a key internal partner for brand health research, collaborating with agencies to track brand awareness, reputation, and sentiment over time.
• Deliver Insights for Marketing Optimization: Provide insights on a variety of metrics — including social engagement, video performance, campaign conversions, and cost-efficiency — to inform brand marketing strategies and help refine future campaigns.

Job requirements

• 3+ years of experience in marketing analytics, brand measurement, or data analysis, with a strong track record in setting up measurement frameworks and delivering actionable insights.
• Proficiency in social listening tools, share-of-voice analysis, social media tracking, video performance metrics, and conversion analysis.
• Experience with tools such as Google Analytics, Tableau, or other data visualization and reporting software.
• Knowledge of digital marketing metrics, including audience demographics, engagement rates, brand sentiment, and conversion tracking.
• Ability to collaborate effectively with cross-functional teams, especially product data analysts, to correlate brand marketing and product metrics.
• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field.

Qualifications that can be a plus:

• Experience with brand health studies and consumer insights, including awareness, loyalty, and sentiment analysis.
• Familiarity with customer journey mapping, attribution modeling, and advanced statistical analysis.
• Background in a consumer-driven industry with high social media and video engagement, such as digital media, live entertainment, or e-commerce.

Conditions

We know that great talent deserves great conditions, so here's what you can expect when joining us:

• Full remote work.
• Competitive compensation with a service contract.
• Transparent performance reviews twice a year, with bonus opportunities and salary adjustments.
• An annual allowance that you can use for home office improvements, sports activities, equipment upgrades, and more — tailor it to what benefits you most.
• Investment in your development: paid language courses, access to various learning platforms, and a mindfulness benefit, including psychological support with 50% coverage.
• Career growth in a fast-scaling project with opportunities to influence technical decisions.
• A culture of recognition: our peer reward program celebrates contributions from across the team.

However, we also have the option of relocating the candidate to Limassol, Cyprus.

• EU-based employment contract and a 3-year Cyprus work visa with full support for your relocation and visa processes, including assistance for your family.
• Full relocation package: flights to Limassol for you and your family, a company-covered apartment for the first month, and full relocation support to make your move smooth and hassle-free.
• Private medical insurance for you and your family, a corporate mobile plan (unlimited in Cyprus with roaming included), and interest-free support for car purchases.
• 50% coverage of school and kindergarten fees for your children.
• Fully covered sports benefits, and also access to in-house electric scooters and bike rentals, and cycling purchase compensation.
• A fully equipped office in Limassol’s city center, with everything you need for deep work and collaboration.
• Free catering in the office and an in-house coffee bar with high-quality drinks and a health bar stocked with nutritious snacks.

Recruitment process

• HR interview (40 min).
• Technical interview (1 hour).
• Test task.
• Final interview (1 hour).