Growth Marketing Manager

Hi, we’re Salmon.

Salmon is a next-generation fintech company founded by Pavel Fedorov, George Chesakov, and Raffy Montemayor – visionary leaders with decades of experience in global finance, banking, and technology. Our mission is bold yet simple: to reshape the banking landscape in the Philippines and prove that people deserve better financial services.

Today, Salmon is not only a fast-growing technology company but also a bank with more than 60 years of heritage. In 2024, we acquired the Rural Bank of Sta. Rosa (Laguna), Inc. and transformed it into Salmon Bank (Rural Bank) Inc.

We are supported by world-class investors, including the International Finance Corporation (a member of the World Bank Group) and ADQ/Lunate, the sovereign wealth fund of Abu Dhabi. More than 1 million Filipinos already trust Salmon. We give people access to a growing suite of credit and savings products. This isn’t all, and it’s just the beginning – we are continuously expanding our offerings with a clear ambition to become a true financial super app for millions more.

Why join Salmon

• Exponential growth: in 2025, our deposits, loans, and net income more than doubled.
• Loved by users: our app is rated 4.8★, and 92% of users recommend Salmon to friends and family.
• Top-tier team: work alongside experts from fintech, banking, startups, and global companies.
• Innovation at the core: we live where finance meets technology, with bold ideas shaping the future every day.
• At Salmon, we believe in accessibility, innovation, and bold ideas. If you want to solve meaningful problems, build products that change lives, and be part of a company growing like a rocket – this is your place.

About the Role

We’re looking for a Growth Marketing Manager who will own acquisition, activation, and conversion optimization for our Deposits and future Daily Banking products. You will centralize and lead the full cycle of growth experimentation — from hypothesis creation and data analysis to A/B testing and implementation.

This role brings together work that is now spread across multiple teams, allowing for faster execution, clearer accountability, and more structured learning. You’ll drive continuous experimentation, improve funnel performance, and uncover high-impact opportunities that accelerate user and deposits growth.

We would like you to relocate to Manila for the first 3–6 months.

We cover flights and initial accommodation. After this period, you may choose to stay in Manila or work remotely within GMT+5 to GMT+9 to maintain synchronous collaboration with the team.

What you’ll be doing:

• Develop and manage a structured backlog of growth hypotheses focused on acquisition, activation, and retention.
• Act as the project owner for growth experiments, coordinating execution with acquisition, product, design, origination, affiliate, and SEO teams.
• Design, launch, and evaluate A/B tests across paid channels, landing pages, and onboarding flows.
• Analyze user behavior and campaign data to identify conversion bottlenecks and propose data-driven improvements.
• Maintain a transparent experiment tracking system with clear outcomes and next steps.
• Work closely with the creative team to test new messaging and visual approaches aimed at improving user quality.
• Present experiment results, insights, and recommendations to cross-functional teams and leadership.
• Stay updated on growth, fintech, and performance marketing best practices to introduce new high-impact tactics.

You’re a great fit if you:

• Have 3+ years of experience in growth marketing, performance marketing, or product-led growth in fintech, banking, or digital services.
• Have hands-on experience running A/B tests and data-driven experiments across marketing and product funnels.
• Bring a strong analytical mindset and can interpret data, define success metrics, and translate insights into action.
• Understand marketing funnels, CRO principles, and user lifecycle measurement.
• Know tools such as Google Analytics, Tableau, AppsFlyer, Google Ads, and A/B testing platforms.
• Communicate clearly and manage cross-functional projects with confidence.
• Enjoy experimenting, testing bold ideas, and learning quickly.
• Speak fluent English; familiarity with the Philippine market is a plus.

Why would it be cool to work with us

What we create

• Modern banking services for millions of Filipinos.
• Cutting-edge solutions based on the best world practices and AI implementation.
• Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia.
• A business capable of raising over $200MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market.
• An environment that allows you to launch new products in 3-4 months.
• A basis for expanding into new markets all over the world.

What we offer

• Passionate international team spanning the globe.
• Rapid professional growth. Merit (and merit only) rules the day.
• Reward for performance and long-term success of Salmon.
• Fast track to grow internationally.
• New office in Manila, Philippines.
• Relocation support for eligible candidates.
• Medical insurance, health and wellness benefits.
• Program of events and activities both online and in person.

If you wanna join our team — feel free to apply!