Relocation to one of the company’s hubs is mandatory: Kazakhstan, Cyprus, or Georgia. Relocation support is provided for Kazakhstan and Cyprus; relocation to Georgia is handled independently.
We are looking for a Senior Marketing Analyst to join our Delivery Hub team — the business unit responsible for courier delivery services. This is a cross-functional role that requires a well-rounded marketing analytics professional with experience across performance, media, and CRM channels. You will evaluate end-to-end campaign effectiveness, identify growth opportunities, and drive decision-making through data.
You will collaborate closely with marketing, product, and operations teams, build comprehensive dashboards, design tests, and ensure that marketing investments deliver measurable impact. Your insights will play a key role in scaling the delivery business.
Responsibilities
- Evaluate the performance of marketing campaigns across media, performance, and CRM channels.
- Build automated reports and dashboards to track channel efficiency, user acquisition, retention, and ROI.
- Design and analyze A/B tests to assess the impact of messaging, creatives, targeting, and product changes.
- Contribute to marketing budget planning by forecasting outcomes of proposed initiatives.
- Partner with data engineering and marketing teams to improve data pipelines and ensure data quality.
- Provide actionable recommendations to optimize customer journeys and increase conversion.
- Continuously research and introduce new tools and frameworks to enhance marketing analytics capabilities.
Qualifications
- 3+ years of experience in marketing analytics or growth analytics roles.
- Proven track record working with multi-channel marketing data (media, performance, CRM).
- Strong SQL and Python skills; proficiency in BI tools (e.g., Power BI, Tableau).
- Hands-on experience with marketing attribution and campaign tracking tools (e.g., Google Analytics, AppsFlyer, Bloomreach).
- Solid understanding of statistical analysis, A/B testing, and incrementality measurement.
- Ability to communicate complex findings in a clear, business-friendly way.
Conditions & Benefits
- Stable salary, official employment.
- Health insurance.
- Hybrid work mode and flexible schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling services including psychological, financial, and legal support.
- Discount club membership.
- Diverse internal training programs.
- Partially or fully paid additional training courses.
- All necessary work equipment.
