Social Media Ads Buyer (B2C, W2W Funnels)

This role is shared by CHOICY — your go-to recruitment partner for top tech & product teams.

We’re helping one of our partner companies grow their team with someone awesome (maybe you?). You’ll go through us for the hiring process — we’ll keep things fast, clear, and friendly all the way through. We know the team behind this product, and we’ll make sure you’re fully prepped for every step.

The team behind a fast-growing app that helps parents of children with ADHD is looking for a Social Media Ads Buyer to drive performance marketing and scale paid acquisition channels.

Your responsibilities

• Setting up and optimizing targeted campaigns on Social Media Ads.
• Managing budgets of $500K+ per month aimed at Tier 1 markets, optimizing strictly for purchases.
• Editing and producing performance-focused ad creatives.
• Writing clear and precise briefs for designers (new creatives and variations).
• Closely monitoring performance metrics, identifying opportunities, and scaling winning campaigns while managing CAC.
• Quickly solving issues with Social Media support or account managers when needed.
• Providing insights from performance data to product and creative teams to guide strategy.
• (Bonus) Running and scaling TikTok Ads campaigns.

You will love this role if you have

• 3+ years of experience as a Social Media Buyer in an agency or in-house performance team.
• Proven track record of running high-budget campaigns ($500K+/month) for B2C with a focus on purchase conversions.
• Ability to independently create briefs for both design and UGC creatives — today, a Social Media Ads Buyer is not just an ads expert but, above all, a creative producer.
• Deep understanding of scaling strategies and CAC management at large volumes.
• Strong grasp of analytics — able to work with funnel-level metrics and optimize against them.

Why join our team

• Be part of a lean, fast-moving team growing +20% MoM in both sales and active users.
• Work fully remote with a flexible schedule.
• Clear goals, no bureaucracy, and no endless Zoom calls.
• Competitive USD salary via Deel + performance-based bonuses — with good CAC, scaling can significantly increase your income.

• Join as a key early hire in a profitable, fast-growing startup with:

  • Attractive growth opportunities.
  • Stability (0% chance of "we ran out of money" layoffs).
  • A respectful, direct culture — no micromanagement, no corporate nonsense.