TrueLab Games Studios is an international game developer providing stunning games with diverse mechanics and original graphics. We offer a growing portfolio of next-generation HTML5 titles with smooth and engaging gameplay, unique bonus features, and authentic top-quality visuals. We live and breathe creativity; professionalism and ongoing development are our core values. We are passionate about what we do and on the constant lookout for like-minded talents to join our team.
Due to the growth of the company, we are now looking for a Head of Marketing who will build our marketing function from the ground up. In this role, you will design the strategy, establish the processes, and assemble a high-performing marketing team to take TrueLab’s games to the next level of recognition, directly impacting GGR and building a loyal fan base around the brand.
The preferable locations are Poland, Serbia, Romania, but it could be fully remote work (with the location ±1–2 hours from CET zone only).
What do you do
As a Head of Marketing, you will:
- Develop and implement a comprehensive marketing strategy for game promotion with a direct impact on GGR and Net Gaming Revenue.
- Turn market trends, analytics, and product marketing insights into powerful go-to-market campaigns.
- Launch PR and influencer marketing initiatives, scale partnerships with streamers, affiliates, and gaming communities.
- Build systematic content marketing with a strong focus on video: reels, big win highlights, reviews, shorts, streaming, YouTube/TikTok/Twitch/Telegram.
- Grow and scale affiliate channels and partner networks as a key source of traffic.
- Work on player retention and engagement, tracking ROI, LTV, retention, CPA, and CPI.
- Apply AI tools to accelerate hypothesis testing, generate creatives and video assets, and enhance analytics.
- Build and expand B2B marketing: support integrations and sales, manage PR in industry media, and organize expo and conference presence.
- Manage a marketing budget of $100k+/month and ensure maximum return on investment.
- Build, manage, and grow the marketing and content team (both in-house and outsourced).
- Collaborate cross-functionally with BD, product, and production teams.
What you know
To shine in this role, we expect you to have:
- 5+ years of experience in game marketing within iGaming or mobile gaming industries.
- Proven playbooks and dozens of tested hypotheses for launching and scaling games — you know exactly which approaches work, and you can replicate and adapt them for new releases.
- Confirmed track record of promoting slots/games on international Tier-1 markets (Europe, LatAm).
- Experience building processes in content marketing and video production.
- Deep understanding of growth channels: affiliates, influencers, streamers, media, and communities.
- Solid experience in managing and optimizing marketing budgets of $100k+/month.
- Proficiency with AI tools (ChatGPT, Midjourney, Runway, Synthesia, etc.) for marketing and analytics.
- Experience in building and leading teams, with strong leadership skills.
- English — fluent (Russian is a plus).
Who you are
- You are growth-driven — you think in terms of experiments, KPIs, and scaling what works.
- You have a creative yet analytical mindset — equally comfortable with brainstorming ideas and analyzing metrics.
- You are a leader and a builder — ready to establish a team and marketing system from scratch.
KPI for the first 12 months
- Increased brand awareness of TrueLab within the iGaming community (streamers, PR, social media).
- Consistent GGR growth of 10–15% on new game releases compared to the median of previous titles.
- Improved player retention (D7/D30) by at least 10–20% compared to current levels.
- Launched and fully functioning video production team with a steady flow of high-quality content.
- Achieved top recognition in Tier-1 markets for brand awareness among players.
Why you and us
In TrueLab, you will find a highly motivated team of talented professionals who are truly in love with their jobs, and the atmosphere open to innovations and ideas, with great opportunities for growth and development. We are truly enthusiastic about the work we do and hope to gather a larger group of like-minds! Our team spirit and mutual support inspire us to reach new heights. All our employees are encouraged to use the training materials we provide, and in that way further develop their talents and competencies in our growth-oriented company.
Here, you will also have the real freedom to build the marketing system from scratch and leave your footprint in the iGaming industry while playing on a global arena: Tier-1 markets, leading casinos, and top expos.
