Marketing Analyst (Intercity)

We provide relocation support for Kazakhstan and Cyprus, while relocation to Georgia is self-arranged.

We are looking for a versatile Senior Marketing Analyst to support and drive marketing analytics for the Intercity vertical (long-distance rides) at inDrive. This is a key cross-functional role spanning CRM, Media, and Digital Marketing—from building end-to-end marketing analytics and reporting to identifying growth opportunities, optimizing performance campaigns, and running A/B tests.

Responsibilities

• Develop and maintain marketing analytics for the Intercity vertical: end-to-end tracking, reports, dashboards, deep-dive analyses.
• Analyze CRM campaign performance (email, push, in-app) and provide recommendations on segmentation and personalization strategies.
• Support the digital and media teams: analyze performance metrics, ROI, attribution models, and help optimize marketing spend.
• Work on marketing experiments: assist in hypothesis design, sample size calculations, and results interpretation.
• Identify growth levers: detect bottlenecks in the funnel, suggest improvements in communications, creatives, and channel strategies.
• Collaborate closely with product analytics and data teams to integrate marketing and product data for holistic insights.

Qualifications

• 3+ years of experience in marketing analytics (preferably in tech, e-commerce, ride-hailing, or travel industries).
• Strong skills in SQL, BI tools (Tableau, Power BI, Looker, or similar), and Python or R for advanced data analysis.
• Solid understanding of how CRM channels, digital marketing, and media (brand campaigns, performance, CPA/CPI/ROAS) work.
• Experience with A/B testing, statistics, and basic attribution models.
• Ability to communicate insights clearly to business stakeholders and work effectively in cross-functional teams.
• English proficiency at B2 or higher (for meetings, reports, presentations).

Nice to Have:

• Experience in multi-regional or international marketing projects.
• Familiarity with mobile app analytics tools (AppsFlyer, Adjust, Firebase).
• Background in marketing mix modeling or causal inference techniques.

Conditions & Benefits

• Stable salary, official employment.
• Health insurance.
• Hybrid work mode and flexible schedule.
• Relocation package offered for candidates from other regions.
• Access to professional counseling services including psychological, financial, and legal support.
• Discount club membership.
• Diverse internal training programs.
• Partially or fully paid additional training courses.
• All necessary work equipment.