Salary €8,000 — €8,100 gross/month — final offer depends on the candidate’s experience and location.
Muse Group empowers music makers. We create the world’s most popular apps for playing, recording, and composing music. Through our innovative learning tools, expansive music catalogs, and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.
Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul, Boston to Berlin. We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come.
At the end of 2023 Hal Leonard Company combined with Muse Group (more information you can find here) and together are now a single company that aims to revolutionize the music industry by using their expertise and resources to offer innovative solutions for musicians, teachers and music lovers around the world.
We’re now seeking a strategic and hands-on Head of Marketing to lead and scale our global marketing efforts across B2C and B2B.
As HoM, you’ll shape how the world experiences Muse Group’s products and Hal Leonard’s legacy offerings. You’ll lead a growing, international marketing team across growth, content, creative, and communications. You’ll drive business impact through modern storytelling, experimentation, and brand clarity — building systems that scale without adding overhead.
You’ll also take a direct hand in elevating our B2B and institutional marketing as a key strategic growth driver.
Key responsibilities
B2C & Brand Growth
- Own brand positioning and voice across our portfolio of products and future launches.
- Lead social media strategy: build and scale acquisition and engagement channels from the ground up, transforming into a strong, high-performing ecosystem.
- Develop brand strategies for international audiences and double channel-led sales.
B2B Marketing & Partnerships
- Define messaging and GTM strategies for music educators and distribution partners.
- Modernize our B2B creative, packaging, and storytelling.
- Build scalable ambassador and referral programs to grow reach.
Content & Community
- Own content marketing from ideation to long-tail engagement.
- Partner cross-functionally to prioritize and amplify content that drives KPIs.
- Define content pipelines across social platforms (YouTube, newsletters, UGC, etc.).
- Grow brand presence in online communities (Reddit, Discord, etc.) with a focus on tone, engagement, and community-led growth.
- Craft storytelling systems that explain product development and innovations over time.
Systems, Tools & Culture
- Build the right global structure: team, processes, tools, and vendors.
- Instill a culture of experimentation, iteration, and measurable ROI.
- Ensure marketing analytics and attribution are transparent and connected to business outcomes.
Required experience
- Proven success in senior marketing leadership, ideally within consumer SaaS, media, or education sectors.
- Demonstrated ability to grow brand awareness and key performance metrics through full-funnel marketing strategies.
- Hands-on experience scaling social media from the ground up, developing high-impact YouTube strategies, and launching go-to-market campaigns in new regions.
- Strong mix of strategic vision and operational execution, with the ability to lead teams and roll up your sleeves when needed.
- Data-driven mindset paired with bold creative thinking — with a portfolio of content that generated viral engagement and delivered measurable business impact.
We offer
Freedom for all
- Work remotely or at a co-working place of your choice in your favorite band t-shirt.
Creativity every day
- Make inspiring products for musicians, artists, and creators — no day is the same.
Impactful work
- Influence the future of the music industry and change the lives of millions worldwide.
Work set up
- Get a generous allowance for work equipment and co-working spaces (for those not in Cyprus).
Growth and development
- Receive specialized training, language lessons, conferences, and learning materials.
