We offer relocation package for moving to Kazakhstan, Cyprus and self-relocation to Georgia.
The Middle Marketing CRM Analyst is responsible for analyzing CRM data to improve marketing campaigns, drive customer retention, and increase lifetime value (LTV). This role sits at the intersection of analytics, marketing, and IT, transforming customer data into actionable insights and recommendations.
Responsibilities
- Analyze the performance of CRM campaigns (email, push, SMS, in-app) and provide data-driven recommendations for optimization.
- Build reports and dashboards for marketing and product teams.
- Segment the customer base for precise targeting and personalized communications.
- Design and execute A/B tests and evaluate their results.
- Collaborate with product and BI teams to ensure proper data tracking.
- Support the marketing team in formulating hypotheses and testing them with data.
- Monitor key metrics such as retention, churn, conversion, LTV, and engagement.
Qualifications
- 2+ years of experience as a data or marketing analyst.
- Strong proficiency in SQL.
- Experience using Python or R for data analysis.
- Hands-on experience with the Bloomreach platform (or similar CRM systems).
- Solid understanding of marketing metrics and the sales funnel.
- Experience working with A/B testing methodologies.
- Ability to interpret data and translate insights into clear business language.
- English proficiency sufficient for reading documentation and communicating with international teams.
- Analytical mindset and curiosity.
- Proactive attitude and initiative.
- Ability to manage multiple tasks and deadlines.
- Strong communication skills, including the ability to explain technical findings to non-technical stakeholders.
Conditions and benefits
- Stable salary, official employment.
- Health insurance.
- Hybrid work mode and flexible schedule.
- Relocation package offered for candidates from other regions.
- Access to professional counseling services including psychological, financial, and legal support.
- Discount club membership.
- Diverse internal training programs.
- Partially or fully paid additional training courses.
- All necessary work equipment.
