Data Analyst

Responsibilities

Marketing Campaign Analysis

• Collect and analyze data related to marketing campaigns.
• Evaluate campaign effectiveness using various metrics (digital, branding, referral and loyalty programs, CRM).
• Develop recommendations to improve ROI and optimize marketing budgets.

User Behavior Analysis

• Study user behavior within the app together with the UX and CX teams.
• Identify trends and patterns to enhance the user experience.

Dashboard and Report Development

• Create regular reports on key marketing metrics.
• Maintain and update dashboards to monitor business performance.
• Provide analytical support for business decision-making.

Forecasting Model Development

• Build and maintain forecasting models to predict business outcomes.
• Assess risks and identify growth opportunities.

Monitoring and Automation

• Regularly monitor key performance indicators (KPIs).
• Automate data collection and analysis processes.
• Explore and implement new tools to improve analytical efficiency.

Qualifications

• Previous experience in marketing, business, or product analytics.
• Hands-on experience with big data, analytical tools, and BI systems.
• Proficiency in SQL for database queries.
• Experience with data analysis tools such as Excel, Python, or R.
• Strong data visualization skills using BI tools (e.g., Tableau or similar).
• Understanding of key marketing metrics and KPIs (CAC, LTV, ROI, etc.).
• Knowledge of market analysis methods, competitive analysis, and user behavior.
• Experience with marketing platforms (Google Analytics, Meta, AppsFlyer).

Additional skills

• Experience building forecasting models and working with predictive analytics.
• Ability to present analytical data effectively to diverse audiences.
• Strong teamwork and collaboration skills across departments.

Conditions and benefits

• Relocation to company offices in Kazakhstan, Cyprus, Georgia.
• Modern MacBook Pro and other equipment necessary for work.
• Unlimited opportunities for professional and career growth, regular external and internal training from our partners.
• Partially or fully paid additional training courses, English classes.
• Personal growth programs in which we set goals and move towards them together.
• Become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry.