Team Lead (Marketing Analytics)

Responsibilities

• Team Leadership & Management: guide and inspire a team of analysts, promoting an environment of professional growth and continuous learning.
• Oversee daily operations, ensuring the effective prioritization and delivery of projects with high standards of accuracy and timeliness.
• Strategic Acquisition & Retention Analysis: develop and execute strategies for driver acquisition and retention.
• Analyze market trends, driver preferences, and behavior patterns to formulate robust strategies that improve driver acquisition, loyalty, and retention.
• Supply Optimization: leverage advanced analytics to understand and forecast supply and demand dynamics. Implement strategic initiatives to ensure driver operational efficiency.
• Data-Driven Decision Making: create predictive models and conduct deep-dive analyses to drive decisions regarding driver management and marketing strategies.
• Translate complex data into actionable insights that can be easily understood across various departments.

Requirements

• Education & Experience: bachelor’s or Master’s degree in Analytics, Economics, Statistics, or a related field.
• Minimum 5 years of experience in data analytics, with at least 2 years in a leadership role, preferably within the ride-hailing or logistics industry.
• Industry Knowledge: deep understanding of the ride-hailing market, including key factors influencing driver behavior and the interplay between supply and demand.
• Technical Proficiency: expertise in SQL, Python, and visualization tools like Tableau or Power BI.
• Experience with real-time data processing and analytics platforms is highly desirable.
• Analytical Skills: strong capability in statistical analysis, predictive modeling, and problem-solving. Experience in designing and implementing effective A/B tests and retention strategies.
• Exceptional communication and interpersonal skills.
• Proficiency in English and Russian at a minimum level of B2, capability of presenting complex analytical data to stakeholders with varying levels of technical knowledge.

Conditions and benefits

• Health insurance with oncology coverage and life insurance included.
• Hybrid work mode and flexible schedule.
• Relocation package offered for candidates from other regions.
• Access to professional counseling services including psychological, financial, and legal support.
• Diverse internal training programs.
• Partially or fully paid additional training courses.
• All necessary work equipment.
• Fitness club membership discount.