Marketing Analyst

Responsibilities

• Define and implement marketing analytics strategies, dashboards, and reports, enabling to uncover actionable marketing insights and opportunities from our existing data.
• Accompany transition and set up analytics on GA4.
• Conduct experiments and A/B tests.
• Calculate and keep track of unit economics for marketing.

Qualifications

• 2+ years of experience as a Marketing Analyst.
• Excellent analytical skills and working experience on analytics tools required (SQL, Excel, Tableau/DataLens, Python).
• Working experience with GA4.
• Familiarity with the basics of probability theory and mathematical statistics.
• Ability to work in an environment that is fast-paced and constantly changing.
• Experience in calculating unit economics for a marketing (you understand CPC, CPA, CPO, CAC, ROMI, and so on).

Preferred qualifications:

• Sufficiently proficient in Python for analytics.
• Familiarity with educational products.
• Ability to orient your workaround product and user needs.
• Ability to independently analyze data and generate hypotheses.

Benefits

• Office in Belgrade, possibility of remote work.
• Convenient digital office with collaboration tools like Mattermost, Miro, Notion.
• Professional freedom, where we trust your experience instead of wasting each other's time and effort micromanaging.
• Tangible work results, measured by the percentage of students who find a job after completing one of our courses.
• Work on an international product.
• A company of like-minded people who might as well be pulled from a trivia game, an English conversation club with movie screenings, and plank competitions by video.