Digital Growth Marketing Lead

We are looking for

• Our company is seeking a Digital Marketing Growth Lead who will be responsible for the overall progress in digital marketing, including influencers, display, search, social, and affiliate marketing.
• You'll use your data and analytics skills in this role to grow and optimize Slash's user acquisition.
• Your responsibility will be to “own” the marketing budget and make strategic marketing decisions to maximize the return on investment.
• Candidates should be passionate about improving the user experience by performing A/B tests, optimizing funnels, and integrating personalization. As part of your role, you will build and implement full-funnel marketing strategies across all channels, prioritizing experimentation and measurement as much as possible. An enthusiastic problem-solver and hands-on leader with a big-picture mindset is required.
• You will be an innovator who can introduce new ideas and initiatives to further the company's digital growth. You will be comfortable working creatively and excited about rapid test-and-learn approaches.

What you will do

• Create, test, and implement new marketing channels to drive user acquisition.
• Ensure goals are measurable, resources are allocated, budgets are set, and initiatives are prioritized to maximize their impact.
• Find actionable insights and make recommendations based on data analysis and historical trends.
• Share a strong POV on digital attribution methodologies and application to various marketing contexts.
• Conceptualize, strategize, and lead funnel creation from creative to conversion to match compelling value propositions to the right audience.
• Continuously experiment and iterate across campaign structure, funnel optimization, ad creative, and more to find out what works best.

We are perfect for each other if you have

• Developed and implemented digital acquisition marketing strategies — some from scratch.
• Marketing experience in the English-speaking market for B2C products.
• Four plus years of experience working on influencer and display marketing, search marketing, social media marketing, affiliate marketing, or web marketing programs.
• The ability to manage multiple tasks at once and work in a fast-paced environment with tight deadlines.
• Exceptional skills in prioritization, problem-solving, and project management.
• Outstanding communication skills with a demonstrable ability to lead a complex organization and generate buy-in for new ideas and plans.
• A creative mind paired with strong analytical skills.
• The ability to create programs from scratch and be a self-starter.
• English proficiency (C2+).

And this is what we will offer in return

• Competitive compensation in EUR.
• Work in a flexible environment! Our teams work remotely and have flexible schedules — we value your comfort above all else.
• Having the opportunity to launch a next-generation product at the intersection of fintech and eCommerce in a collaborative startup environment.