Business Owner (AppLab)

в PropellerAds

6 000 —‍ 7 000 €/мес на руки

iconЛимасол, Кипр
Product Management
B2 — Upper-IntermediateB2 — Upper-Intermediate

AdTech Holding is an international group of companies creating products in AdTech and MarTech. We create high-tech products that work worldwide.

Our biggest asset — PropellerAds is the leader in the advertising market with over 3 billion ad impressions per day.

The holding includes 6 business units with their own sales departments.

We are looking for a Business Owner (Growth, Retention & Monetization) in AppLab Team.


  • Core Stack: Flutter, Kotlin, Golang, Docker, PostgreSQL, React, Vertica, Codemagic, Grafana, Nginx.
  • Analytics Stack: Firebase, Adjust, Admob, Applovin, Revenue Cat, Google Analytics, FCM.

Self-developed instruments which we use daily in our work:

  • Realtime BI System for checking the efficiency of advertising campaigns.
  • User Tracking System for detecting traffic sources in APK-versions of applications.
  • Additional Monetisation System for additional traffic monetization.

About the team

  • AppLab is a team that develops mobile applications.
  • The team has existed for 1,5 years. We started with two employees, and now our team consists of 17 employees, and we will be happy to grow further.
  • You will be responsible for four main directions: monetization, analytics, team, and product.
  • This role reports directly to the CEO.

Why AppLab

  • This is a successful startup inside a large and stable company.
  • Guys work in a self-organized team and form all the work processes themselves.
  • The audience of our applications is more than 6 million users.

Your daily business

  • Build and develop a product growth strategy for mobile applications with a long-term vision and short-term roadmap.
  • Increase the number of subscribers and product LTV.
  • Develop a vision for how we can use experimentation to drive growth from within the product, using a combination of scientific methods and creative approaches to drive step-changes to growth.
  • Hire, develop, motivate and provide leadership to the team of growth product managers.
  • Define metrics to track the effectiveness of your team and product.
  • Plan and execute a roadmap for experiments.
  • Do market research and competitors.
  • Participate in the launch of new products.
  • Working with partners and concluding partnership agreements.
  • Development of an analytical system for the AppLab Team.

What we expect

  • 3-4 years of the same roles with an emphasis on monetization, activation, conversion optimization, and user acquisitions.
  • Product management experience, particularly in mobile subscription environments, is a must.
  • Experience with data-based experimentation (Firebase, Mixpanel).
  • Understanding of mobile development processes (iOS, Android): Publishing; Guidelines; Mobile development.
  • Experience with product and marketing analytics (AppsFlyer, Amplitude, Firebase, AdMob, Applovin).
  • Understanding how tracking services work (Adjust, Appsflyer, Appmetrica).
  • Good English skills.

What we offer you

  • A competitive salary package based on your unique expertise, skillset, and impact on the business. We consider candidates with different experiences and are ready to be flexible.
  • You can directly influence the business strategy and results.
  • Hybrid working model, with a focus on working from the excellent new office in Limassol.
  • Top technical equipment, insurance, friendly and highly qualified colleagues, great benefits package.
Яна Денисова Recruiter

О компании PropellerAds

Продуктовая компания
201 - 500

PropellerAds — рекламная сеть полного цикла и платформа самообслуживания, предоставляющая передовые рекламные решения и технологии оптимизации специалистам в области Интернет-маркетинга и вебмастерам. 500К RPS до 7 миллиардов событий в сутки. Обладатель премии Affiliate Space (лучшая рекламная сеть Push-трафика).

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